I like to share with you the power of good dental practice marketing to establish and create your dental practices and to really make it “explode”! This is something we focus specifically at our dental practices website.

The thing here is that most dentists don’t realize that the biggest opportunity they can go with is having a killer, automated “turn key” dental marketing system on auto pilot. You can go and use as much education as you want and develop all your clinical skills; but take note of this, if you don’t have an autopilot system to bring in new patients to your patients who pay, stay and ultimately refer to you for the rest of your life, then what happens is that there’s a time where you will always be on that dental treadmill. And what dental marketing can do for you in your dental practices is that it quickly shifts yourself from being in a dental treadmill to actually create a cash machine that works for you every single week, 24 hours a day, 7 days a week practically, or make it seem that way every single month!

Now, as you go with your dental practices, I would like you to ponder upon these questions:

(1) What are you doing to get new patients?

The reality is that as successful as you are, you need to be getting “new blood” into your practice because people will leave your practice for these reasons: they move away; they die; or they just don’t come back because they are inactive or they go somewhere else for any other number of reasons.

(2) What are you doing every single month to generate to get your inactive patient base to become active?

The number one reason why most people stop marketing to their inactive patients is because they think something went wrong or they just stop communicating with them; and so these patients don’t come back. And the reality is that the number one reason why people stop coming into your practice and become inactive is because they feel guilty and they feel like they’re going to be lectured when they come in. So what we do is we actually send out mailers that say “This is a no-guilt dental office”, and it does work brilliantly!

(3) What are you doing to get your existing patients to choose more services?

In your dental practice, you can offer your patients with any kind of services that you have. It can be dental implants, Invisalign, dental programs (an example of this is Wendy Briggs’ “Whitening For Life” Program), etc.

(4) What are you doing to generate referrals every single month?

Now, as crazy as this sounds, but one of the best, unique strategies that you can use is just get your existing patients to refer more patients into your dental practice! Generating more referrals every single month will help you to become more successful in your practice!

Having a constant flow of patients for the growth of your dental practices as you are managing it could be quite a challenge in your part as a dentist. You see, even the greatest dentist in the world goes broke without a constant stream of new patients who pay, stay and refer in their practice. Now, how do you cope up with this fact in the growth of your dental practices as you are managing it? This article will show you strategies on how to deal with such a challenge as you are managing the growth of your dental practices.

Have A Constant Stream Of Specific High Quality Patients :

Creating a constant stream of specific high quality new patients is very necessary in managing your dental practices. Attract the precise type of patients that you want to come into your practice, who accept your treatment recommendations (and if these patients refer as well), and this is going to be a good start for you in your dental business. Keep the flow of new fresh patients coming in to your dental practice to promote the growth of your business.

Reactivate Your Dental Patients

The hidden goldmine within your dental practice is always the inactive and unfinished treatment base. What you should do is go after this hidden goldmine as you are managing the growth of your dental practices. This can be done through many ways: send out 3 step to 4 step direct mail campaign; offer your patients credits towards any cosmetic dentistry (credit any kind of whitening,etc.); do voice broadcast to your patients’ homes or phone calls (this always works tremendously); or go for e-mails ( the use of e-mails as a multimedia approach is one of the most powerful way to do it!).

Create A Referral System In Your Practice

Another way to promote the growth in your dental practices as you are managing it is to create a referral system that gets people to bring a flood of referrals to your dental practice. If the referral system is based on your own efforts, then you do not have a true system in place. Having a great referral system means having a team-generated and team-oriented system in your dental practice. The team has a responsibility and accountability for those results as well.

Get Patients To Choose More Services From You

Getting existing patients to choose more services from you is another good strategy to promote growth in your dental practices as you are managing it. Whether you do an Invisalign, implants, veneers, TMJ… for people it really doesn’t matter. You think your patients know this stuff because it’s your life, but they really don’t; because they’re so busy dealing with their own lives. Pick one or two of your services a month that you want to promote through your newsletter, postcard or e-mail. It is necessary that you remind your patients of the other services that you have in your dental practice. With this, you will get dental patients to choose more of your services, and also you get more word of mouth by just talking to your existing dental patients about the services that you have and the problems that they can solve. With this, existing patients will refer people more often.

As you are managing your dental practices, these good strategies will give you a constant flow of patients in your dental practice. These will also help you in promoting the growth of your dental practices as well.