In this article, dental practice management consulting adviser Ed O’ Keefe will share to you about a critical element called “Association vs. Disassociation”. The dental practice management consulting adviser will share to you how important this critical element is in your dental practice as you use it in offering your dental patients the treatments that they need to have. And this is something that the dental practice management consulting adviser focuses specifically at their dental practice management website!

Here’s what the dental practice management consulting adviser will share to you about this critical element in your dental practice…

In your dental practice, when you get the patients in your practice and offer them the dental treatment that you have for them, as a dental practice management consulting adviser I would tell you that there’s something called “association vs. disassociation”. So when people have problems and they’re really emotionally affected by them, they’re very associated to the picture as well as they’re very associated to the event. When I got trained in a lot of the mental stuff that I teach my clients, I learned how to cure phobias in just around 15 minutes! And people tell me “Well, there’s just no way you can do that!”. And I tell them, “Trust me, I mean, if you got a real phobia I can help you get over it really quickly!”. So for people who are always having nightmares or those who keep going through the same problems over and over again in their past, the first step in all of it is that I tell them: “I know what the problem is… you’re re-running the same movie over and over again.. but this is the difference: you’re in the movie, and you’re seeing it through your own eyes!” When I work with athletes, the first thing I tell them is that when they visualize, they can’t see themselves on the screen; they got to be in the movie, imagining that they’re playing that thing over and over again.

And it’s the same thing in your dental practice. Just like when you are practicing a case presentation, you don’t watch yourself on the screen doing it… you go inside your head, and pretend like you’re looking through your own eyes talking to a dental patient. That’s good when you’re trying to learn something new or feeling good about something or visualizing your future; getting in the movie, and feeling the feelings. It’s bad when you are experiencing negative feelings that are holding you back, right? So as a dental practice management consulting adviser, I always tell my clients that the first thing we do is we have to disassociate people from whatever is holding them back. So the way you do that is you pop them out of the picture. So say there’s somebody who’s got some mental thing going on, I will say: “Just pop yourself out of the movie!” Also, you have to ask your dental patients questions that associate them to their pains. If you ask questions like: “Why are you not happy about your current situation?”, and with this, you’re creating pains. I want you to associate them until they make the decision for their pains. I want to disassociate themselves from their objections, because I don’t want them worried about the price, when we’re looking out for their overall treatment! So we tell them: “ Set that aside for a moment…”, “ We’ll go beyond that for a moment…”, or “Push that off for now. Let’s talk about this…”. And you can give them this question: “After we’ve gone through this, just tell me what it would be like; and if we went through this whole thing and we got you the goals, what would change in your life?”. With this, it disassociates them from other objections and puts them in the future, and associates them to what we want them to associate with!

In the world of internet dental marketing, you need to have good strategies in getting your website into the top rankings of Google, Yahoo, or in any other search engines in the World Wide Web. This is something that we focus specifically at our dental practice website! Now, how do you get your website on top of these search engines. For this, you may need an expert dental practice consultant. And for me, the man for the job is dental practice consultant Lloyd Irvin, whom I consider a master of internet dental marketing, and one of the best dental practice consultants there is!

Now, who is Lloyd Irvin? He’s just a regular guy, and his journey first started as a master of martial arts. He’s a world champion in martial arts (specifically in Brazilian Jiu Jitsu) and he has one of the best martial arts team in the country. But it came to a point that his school and business was struggling. Trying to figure out to make things better, he ran to a guy named Steven Oliver, who teaches people in martial arts how to make more money and run their businesses better. So, as he was learning more about marketing, sales, and business, he also learned about the Internet. He went for internet marketing specialized for the martial arts businesses and martial arts school. When he started seeing these opportunities on internet marketing, and how people are making more money in there.. this is something he just dove into. And from meeting Steven Oliver, his school drove extremely well into the top 5 schools in the country, and he owes it to all of what he learned in internet marketing. Now as he went into internet marketing, he also found a place in the industry of internet dental marketing… and became an expert dental practice consultant in the business.

I met Lloyd about ten months ago at a Dan Kennedy event, and I’ve heard a lot of good things about him. I had a couple of people who both within one week said “Ed, you gotta meet this guy Lloyd Irvin!”. And so I did. So I walked up to him in the hallway and introduced myself and we had a really short conversation. Then we parted ways, exchanged e-mails and that night I went online and I typed in “Lloyd Irvin”, and I felt like a complete idiot instantly. When his credentials popped up on the screen, I read that he is one of the first Americans to ever go to Brazil and beat a Brazilian Jiu Jitsu black belt on Brazilian turf! He has a black belt in Brazilian Jiu Jitsu, Judo and Sambo. And to top all of it, he’s also a Brazilian Jiu Jitsu Hall of Famer. So after that Dan Kennedy event, we spent two days together and we’ve been e-mailing back and forth. And on the second day over lunch, he started asking me questions… and here’s the thing: I didn’t know the answer into anything he was asking me! I’ll tell you that I, as a dental practice consultant, am the most studied person you’ll ever meet when it comes to internet marketing, and I didn’t know the answers to the simple things he was asking me that he was doing online. So, I had dedicated myself relentlessly to learn more and more about internet marketing and you’ll see it in my newsletters that I just keep talking about it because I was blind before and now I have like seen the light and I just can’t stop preaching about the stuff that he shares about doing things online.

So, like I’ve said earlier, dental practice consultant Lloyd Irvin is the best man for the job when it comes to internet marketing… especially in internet dental marketing! For your internet dental marketing, he will teach you stuff like SEO (or Search Engine Optimization), which if done correctly, can help you get your website into the top rankings of the search engines in the Internet. He can have your website climb to the top spots on the Internet within a matter of minutes. He will also teach you his magic formula, Traffic + Conversion = Cash, and this formula will help you get the biggest earnings that you can have in your dental practice. Plus, he’ll teach you more secrets for your internet dental marketing business that you’ll never find anywhere else! So, if you ever get to meet Lloyd Irvin, he is literally one of the most fascinating people that you’ll ever meet. If you should literally have the opportunity of listening to anything he says, you should take it as verbatim; you should take it as pure gold. He doesn’t talk a lot, so when he talks, it definitely means something. For me, Lloyd Irvin truly is a master of internet dental marketing… and he can be for you as well!

In this article, Latino marketing for dental practices adviser Lloyd Irvin will share to you something about his Black Belt SEO Masters System and how it can help you achieve your goals in your Latino dental practice. This is something that we focus specifically at our dental practice website! The Latino marketing for dental practices adviser will tell you what your investment is for his Search Engine Optimization (SEO) Masters System. And the Latino marketing for dental practices adviser will also share to you his personal guarantee for you if you avail of his offer in your Latino dental practice.

Here’s Lloyd’s offer for your Latino dental practice:

As a Latino marketing for dental practices adviser, I have an offer that suits best for your Latino dental practice. This is what I call my “Black Belt SEO Masters System”. With this system, your website will be able to go to the top rankings in the Internet’s search engines. These search engines are Google, Yahoo,etc. As your website will be able to go to the top, it will also get more traffic as well! Now, what is your investment for this one? As an example, I’d like you to think about the value of what 1 good cosmetic patient is in a month in your Latino dental practice. Then if you have that thought about that number, quadruple that, and then multiply that by 12! I assure you that with this system of mine, the amount of traffic (excluding the referrals at this point) that you’d be getting would be really priceless… nothing compares to it!

As a Latino marketing for dental practices adviser, I tell you to take action now! I assure you that everything that we’re doing is specialized knowledge that will be done for you. It is tax deductible, and we’re only going to accommodate 1 doctor per area. Let’s talk about your investment here. You’ll pay $10,000.00 for the set up fee (because everything is already set up), licensing fee, initial video marketing, and also for the search engine optimization. Talking about the payment, you have two options: first option is that you can do 5 separate payments of $2,000.00, or, second option, you can take care of everything today and do one payment… and save as much as $2,000.00! And there is an additional fee of $1,497.00 per month for the ongoing submission, link building, blogging, feeder site building, social marketing, all the Black Belt updates, the things that change everyday to update all of your sites, and also to get everything else that we’ll be doing.

Now, my personal guarantee for you is this: If you don’t at least triple your online dental business in the first 12 months as a direct result of what I’m going to do for you, I will not only refund your money, but also pay you $1,000.00 out of my own pocket for wasting your time! Quite a good investment, don’t you think? So, as a Latino marketing for dental practices adviser, I encourage you to take action in your Latino dental practice and take my offer now, instead of just sitting in the sideline and just waiting, hoping and saying that you couldn’t do it! Choose to take action… and avail of my offer for your Latino dental practice today!

In this article, dental practice consultant Ed O’ Keefe will share to you what Dentist Profits and his coaching club can do for you in your dental practice. The dental practice consultant will tell you the benefits that you can get by joining his club. The dental practice consultant will also share to you how you can achieve success in your dental practice by joining him in his coaching club. And this is something they focus specifically at their dental practice website!

Here’s what the dental practice consultant is going tell you about Dental Profits and His Coaching Club:

People ask me: “With your coaching club Ed, do you train my staff, and do you train like anybody in my staff to do the marketing?” And my answer to that is “YES!”. We hold fast start trainings, which is for the team; for your hygienists, for your assistants, and also for yourself. And we also have Wendy Briggs ( president of Hygiene Diamonds, and creator of “Whitening for Life”, and she’s one of the smartest people you’ll ever meet ), who gets your hygienists and your assistants helping sell a lot more dentistry for you in your dental practice. And you get that free by being a new member with us! And as a dental practice consultant, we do that because we know that your dental practice and your marketing will be ten times more effective, if your staff is on board, and is buying into what you’re trying to accomplish… and so we do that training for you! We hold two seminars a year, and if you want to get into our Gold membership, we do 4 of those trainings a year; which is great! And those guys and gals really love masterminding together. It’s really an elite group of dentists who are doing just fantastic and fabulous things.

Now, what’s your risk? Now, I hold a 30-day free trial for you to let you “test-drive” my system, and also “test-drive” my coaching club. Get it aggregated into the culture and just dive in… and see if it fits you! If it doesn’t, well it doesn’t fit you. We part ways… and that’s okay. But if it does fit you, well, the better it is! I’ll tell you, as a dental practice consultant, I’m getting testimonials and success stories all the time! And these testimonials and success stories come from successful doctors who are just doing great things in their office! I see people who were two weeks away from bankruptcy and who turned it around! I see people who were doing $40,000 a month, and are now doing $120,000 a month! I see people who were doing $120,000 a month, now doing $250,000 a month! And most importantly, what I see is just a lot of the lifestyle and the choices, meaning, that these people get to do what they want, with the people they want to work with.. so in the process they get to experience a lot of true autonomy… and that’s really what running a successful business allows you to do!

We also have tons of customer service.You can call our office just by any day of the week, and people will be there to answer your questions and support you! And also, people ask me this question as well: “With the marketing, can you guys just do it for me?”. Well, we have some brand new services available; we have a couple of brand new services for online marketing that are now available for you. And we’ve also had direct mail services for a long time. So we get to send out direct mail pieces, new mover programs, birthday mailings ( where we can actually market to people in your area with birthdays, and it’s just another great strategy!). It’s a strategy that a lot of really smart direct response companies utilize, and a lot of people just tend to overlook it. So, as a dental practice consultant, we have all these great ideas and strategies that will really benefit you in your dental practice! So, if you’re interested in our Coaching Club and in our free trial, just go to our dental practice website, and just go ahead and click on there and you’ll get all the details.

The current economic situation has created many businesses challenges. Dental practices will need to respond in various ways to encourage consumers to make dentistry a higher priority. Consumers will only delay longer without ongoing reminders. Additionally, current patients need a higher level of communication and stronger referral skills. 

While regular preventive dental visits can be delayed without a short-term downside, significant health problems and personal reasons will not wait for an economic recovery. When emergencies arise and toothaches occur, your dental office should have a public presence to keep your patient numbers on a growth trajectory. Dentists who offer high value services such as Invisalign braces, dental implants, cosmetic dentistry, and smile makeovers should make sure they are the ones these patients will know of when they start looking. Sedation dental marketing is also a way to move consumers who have put off dental treatment because of fear to get the care they need now.

Take these steps to keep your dental office profitable in 2009.

The Best Dental Marketing Plan has THREE Elements

> ONE: Be A Publicly, Proactive, Persistent Dental Practice

Helps you grab the attention of patients and consumers who are not considering dentistry right now  
One of the biggest areas of new dental patient development  
Usually includes a traditional dentistry marketing element or format  
People need to be made aware of your cosmetic and restorative expertise and services
While public marketing is not cheap, done right, dentists can bring in new blood fast
Waiting for referrals, or consumers to think about or searchers is risky in a downturn 

> TWO: Completely Cover Your Current Dental Patients Angle

Patients want others to know about you if you do things well  
This is hardly ever done well – it is often generic, impersonal, and infrequent  
Referrals and smile makeover case acceptance result from effectively communicating value  
Find more ways to connect with dental patients and more formats to ask for referrals
Where you communicate now – add elements that say so meth ing new about you
Referrals still make great patients, but the new landscape requires new methods
Use dental technology to better inform patient of your services and expertise 

> THREE: Network Your Internet Connection: Dental Website

The Web is where your patients, and consumers are, and will be looking for you  
There are a thou sand ways to attract new dental care patients online: spread your wins  
Internet evasion will shrink your community influence, referral power, expertise value
Remember most of your competition is doing one thing, if any, and often haphazardly
Keep adding to your online dental marketing repertoire, weaving in your highest value services 

Downturn Dental Marketing Conclusion

Assertive and persistent public and internal communication is essential for your dental practice to be viable today and long term. Dental marketing is not only a good thing it is the only thing that consistently gets consumers and patients enough information in the quantity, quality, and the right time of day for them to absorb it effectively. To achieve the success you want in 2009, get the marketing you need to reach your revenue goals. 

Commentary by Dick Chwalek, President Niche Dental

> Niche Dental coaching guides you to better, faster, and fit-your-needs solutions.

Dental Marketing and Communication Consultant

In your dental marketing practice, the success of your business always has something to do with your dental practice management. Dental practice management consultant Ed O’ Keefe will share to you great tips on how to manage your dental practice. For the dental practice management consultant, you should always aim to have good management to gain more patients, and at the same time keep them in your side longer. In here, you will discover tips from the dental practice management consultant on how to have a good dental practice management in your business.

1st Tip: Make Use Of The Power Of The Internet

The first tip that the dental practice management consultant would give you is that you should make use of the power of the Internet. More and more people everyday go on-line, and it has become a part of their everyday activities. Having this fact in mind, what you do is create and build your own dental website. Build it in a way that it would increase the flow of people checking out your website (or your visitors). And these visitors are your potential patients. And the more visitors you have on your site, the higher the ranking of your page will be. If your site ranks higher in the search engine, then you can get people to find your own website without having to pay google, yahoo, etc for every click of the button. Also, make use of good keywords for your website. Use specific keywords (like dental, marketing, on-line, or any good keywords). This will enable you to dominate your area in the Internet, and you will be able to crush your competitors!

2nd Tip: Have A Good Staff In Your Practice

The second tip that the dental practice management consultant would give you is that you should have a staff that’s educated and trained enough to talk to every patient who express their own dental concerns. Take this for example.We promote Invisalign as a solution for patients who want to have straighter, more attractive teeth. So, I make sure that I have staff that’s trained enough to talk to every patient who express interest in having straighter, more attractive teeth, and educated enough to help ask people identify their problem. We ask the patient this question, “On a scale of 1 to 10, how would you rate your smile?”; which then brings the patient to give various answers. Then we ask them, “What would make it a 10?”. We, as a dental team, listen intently to their answers. We take down notes and with this we can create a good package of information and regurgitate it back and sell the treatment. The staff also needs to know the important benefits of the solution: it’s invisible, removable and it allows more people to feel more confident. Having a staff that’s well-trained and educated enough can help you achieve more case acceptance in your practice.

3rd Tip: Present Your Solutions And No Selling Of Anything

The third tip that the dental practice management consultant would give you is not to sell any of your dental procedures to your patients. Make it a point that you don’t have to persuade your patients in anyway for them to accept what you have to offer them. Just present your solutions, and let the patients choose and accept the service. Find out exactly what your patients want. And when you find that out, you give it to them. Put in mind that it would be very effective to have the patients decide for themselves to accept your services, not forcing them in anyway to do so.

Keep in mind these three good tips from the dental practice management consultant as you go on with your dental practice. Remember, if you want to keep your business healthy, always maintain a good dental practice management!

In this article, I’m going to share to you what dental practice marketing is all about. In here, you will be able to know its definition, it’s goals and objectives, and the reason why today is the best time to be in dental practice marketing. And this is something we focus specifically at our dental practice marketing website!

So, what is dental practice marketing? Dental practice marketing is a process wherein you get people to come to your practice and then get them to call your office. Now, with the definition provided, it is quite different from branding and image-building. We don’t really worry about branding and all that stuff, because those are stuff what McDonald’s and Starbucks does. If you’re in a small dental practice, or even in a large dental practice, you don’t have the money to be spending like they do in McDonald’s and Starbucks. And the reality is that for small businesses, what you got to be able to do is you got to be able to go out and attract patients who gladly pay, stay and refer… and that they accept your treatment! So that’s dental practice marketing, it’s all about getting people to come and choose you in your dental practice… and that they also stay with you in your practice, and refer as well!

Now, why do you need dental marketing in your dental practice? This is a very good question. The thing is that one of the biggest mistakes that I see out there is that a lot of dentists, health care providers, and general doctors, spend so much time trying to become better at what they do! Before I spoke in a seminar, wherein they were teaching Ortho, Sleep Apnea, and TMD; and I told the people there this very important fact: “You’re here learning about TMD, and about doing Ortho, and you can help people. You can help kids, you can help moms, and when you’re going to go back to your dental practice, 90% of you will not use anything that you’ve learned here because you don’t know how to market your new-found skill sets, right?” And they all agreed with me, because they know that I’m right! And because it really happens! Now, clinical education does not help you in your dental practice (from a perspective of marketing), because most people don’t know whether you’re good at it or not! You have to use the strategy of marketing to get that message out. Another thing is that being a great dentist is not necessarily a tree of financial freedom… and so that is where dental practice marketing really comes in!

Dental practice marketing right now is changing a lot. And if you’ve been paying attention over the last few years, what’s occurred is that the newspaper publications are dropping their readership by an average of 12-15% a year, and it’s because of the increase in the usage of the Internet. Newspaper rates are going up, so as to compensate for the diminishing readership (they charge people more with less readers, and it’s not a good sign!). And this fact makes newspapers getting to the road of becoming obsolete! Now, it’s kind of a little aggressive of an observation, but is fair enough, because it does give an indication! Another fact is that TV’s changed; because now, unless you are in a small town, the expenses to get a Cable TV are just ridiculous! People now have DVR and TVO, and they just don’t watch TV like they used to do, they don’t watch the commercials like they used to, and they fast-forward throughout commercials, which makes it less effective.

So, given these facts, where is your biggest opportunity? Well, your biggest opportunity lies with direct mail marketing, internet marketing, video marketing, and positioning yourself as a niche practice dentist! So like ( what I tell a lot of these guys who do niche dentistry), even if they’re in general family practice dental office, they actually have an advantage over everybody… if they know the process of marketing it correctly! You see, what people do is they come and search for a dental practice to find a happy dental home, where they can stay forever, bring their family in, and its great! And with niches like Invisalign, TMJ, Sedation dentistry, Sleep Apnea dentistry, and Implant dentistry nowadays… there’s never been a better time to be a dentist!

In every marketing business, new good ideas and strategies should be developed in order for it to grow and become a successful one. This would also apply for the dental marketing business. In dental marketing, you have to have new good, high-quality dental marketing ideas and strategies in order for your business to become very successful. As you have developed those new ideas and strategies for dental marketing, putting them into practice will lead you to a fruitful and rewarding dental practice.

There are lots and lots of new dental marketing ideas for success out there. Most of them you get from people who have been in the dental marketing business for a long time and have developed strategies and techniques on making their business highly successful. You can also get many ideas through the Internet or the World Wide Web. Many sites can offer you great strategies to help you have a winning and rewarding dental marketing business.

As many new ideas as there are for dental marketing, you should take note of the most important among these ideas. First, conceive a plan on a good marketing idea. Second, always have your patients as one of your priorities. And third, make use of the Internet.

Idea #1: Conceive a plan on a good dental marketing idea!

For the first idea on dental marketing, you should be able to plan a good marketing strategy. Come up with a dental marketing gameplan! Whether you are new to the business or not, planning a good and efficient strategy or technique is a one of the top priorities, and it has to maintained. You can practice this by making an advertising campaign which would have a big impact on your target dental marketing business. You’ll want to set goals for:

a) How many new patients you want;

b) What type of patients you want to attract;

c) How many referrals you want to generate; and

d) How much you expect each patient to be worth.

Having a clear idea of what you want to do on the front end is the key to making your dental marketing work successfully!

Idea #2: Always have your patients as one of your priorities!

For the second idea, always put in mind that your patient plays a big part on your dental marketing business. Remember, without your patient there would be no business for you! What you do is you is that you make sure that your patients are comfortable with the services that you offer them. Keep in touch with your patients. Keeping in touch with them would make them feel that they are of great importance too. You can:

a) Give calls to patients who have not visited for a certain amount of time;

b) Offer patients a general check-up for their dental health; and

c) Give follow-up calls for patients before their scheduled appointments, so as to remind them of their schedule with the dentist.

Idea #3: Make use of the Internet!

For the third idea, make use of the advantages of the Internet. Attract a flood of dental patients using the it! Making use of the Internet in dental marketing means that you should create your own website. The reason being is that more and more patients are searching on-line for their dentistry. And as a lot of people use the Internet to find new dental practices, and they can become your potential patients! So if you are NOT on-line now, then this is a dental marketing idea that you MUST get in place immediately.

By taking note of these top ideas (and all of the other new ideas that you may get from people around you and the Internet as well), you are surely on your way for a successful dental marketing business!

In dental practice management, you should aim high to achieve more in your dental practice. By aiming high, this means delivering your service as best as you could to your dental patients. As you aim high, you will achieve more success in your dental practice. As a dental practice consultant, I will give you certain ways on how to do good in the management of in your practice. Dental practice management demands patience and hard work on your part as well. Here are some ways on how to manage your dental practice.

Sub-Niche Your Dental Practice:

In dental practice management, sub-niche your practice to your dental patients. By sub-niching this means that you promote other dental services to your patients. Offer a service for a specific dental patient concern. How do you do this. In my practice, I offer Invisalign solution to my patients who would like to have whiter, stronger teeth. I ask them what their ultimate goals are, and we have Invisalign as a solution for the patients to help them get the kind of teeth and smile that they want. If they want to get the solution immediately, we can present the whole treatment plan right then and there to them. So sub-niche your practice, go after your patients with problems and offer them various solutions in your dental practice.

Increase The Lifetime Value Of Each New Patient:

Aiming high in dental practice management means that you increase the lifetime value of each new patient. Develop ways that will help you maximize the lifetime value of each dental patient. E-mail your patient within 24 hours, thank them, make sure they call with any questions, etc, etc. Always remember that the real competition in the practice lies within the attention span of the prospective patient. So, it is important that every patient gets your attention and will come to your door and become your own patient. Remember that in dental practice your patients are getting marketed as well. Build some sort of “iron cage” for your patients, present your treatments to them very well, satisfy them with the services that you offer, etc. The point here is that you make sure that your patients will stay with you all the way in your practice.

Advertise Your Practice:

Advertising your dental services can be very helpful as well in dental practice management. By advertising, you can help people identify you as a good dentist by overwhelming them with “before and afters” proof. Educate them through DVD’s, powerpoints, and through the Internet. This is the future of dentistry and how it’s going to be sold. You have the options of educating your patients through seminars, local workshops, and you can educate them online as well.

Impress Your Patients Through Your Services:

This is perhaps the most important thing that you need to do in your dental practice management. Always make it a point that you impress your patients through your services. As they will be satisfied thoroughly with what you offer to them, the big possibility is that they will refer you to their family and friends. And through this, there will be a significant increase in the patients that will come to you in your practice. And this is a very good factor in your dental practice.

So, in dental practice management, always remember these strategies. Keep them in mind, and these will aid you well in your practice. Remember, aim high, and achieve more. Time to go for success!

How do you nurture your existing patient base? In this article, dental practice consulting adviser Ed O’ Keefe will share to you the ways on how to nurture your existing patient base in your dental practice. The dental practice consulting adviser will also share to you the importance of these ways in your dental practice. And this is something that the dental practice consulting adviser focus specifically at their dental practice website!

How to nurture your existing patient base:

What a lot of people don’t realize is that the number 1 most important asset in your dental practice is actually your existing patient base. Those are the people who are going to come back to you every six months, refer to you, and choose more treatment and care going for the rest of the time that you are in your dental practice. So what I find often is that so many of our clients spends so much time focusing on getting new patients, yet what’s happening is that people are going right up the back door and they don’t even realize it! As a dental practice consulting adviser, one of the metrics or the strategies that I have our members go through when they first become members is answering this question: “How healthy is your practice?”. And another thing that I ask them is “What is your referral ratio?”. So in here, I will determine how many people are referring to their practice on a monthly basis compared to how many active patients they have. And then another thing is that I ask them this question: “How many people are keeping their 6-month and 12-month appointment with your practice?”. It’s because that will tell me what experience they have with your dental practice or the relationship that you’re building with your dental patients. And there’s so many different ways to build relationships.

One of the best ways to build relationships with your clients is through mailing them dental patient newsletters, and this costs very little. As a dental practice consulting adviser, I tell my clients to do this monthly minimally, so as to keep the channel open between them and their dental patients. This is a very effective tool in building your relationship with them so that you can update them with whatever new things you have in your office, promote more services, etc.

Another way to build a relationship is to let them know about the events that you have in your dental office. As a dental practice consulting adviser, I would advise you to update them on important things. You can update them if you are conducting any Invisalign Open Houses. You can inform them about the different dental seminars that you have for your patients. You can also tell them about Patient Appreciation Events that you’ll be offering to your dental patients. And the list just goes on and on.

So, as a dental practice consulting adviser, I advise you to give your patients dental patient newsletters, update them with whatever kind of events that you’ll be having in your dental practice… and through this you will be able to nurture your existing patient base who will always pay, stay and refer in your dental practice!