Now, as you go with your dental practices, I would like you to ponder upon these questions:

(1) What are you doing to get new patients?

The reality is that as successful as you are, you need to be getting “new blood” into your practice because people will leave your practice for these reasons: they move away; they die; or they just don’t come back because they are inactive or they go somewhere else for any other number of reasons.

(2) What are you doing every single month to generate to get your inactive patient base to become active?

The number one reason why most people stop marketing to their inactive patients is because they think something went wrong or they just stop communicating with them; and so these patients don’t come back. And the reality is that the number one reason why people stop coming into your practice and become inactive is because they feel guilty and they feel like they’re going to be lectured when they come in. So what we do is we actually send out mailers that say “This is a no-guilt dental office”, and it does work brilliantly!

(3) What are you doing to get your existing patients to choose more services?

In your dental practice, you can offer your patients with any kind of services that you have. It can be dental implants, Invisalign, dental programs (an example of this is Wendy Briggs’ “Whitening For Life” Program), etc.

(4) What are you doing to generate referrals every single month?

Now, as crazy as this sounds, but one of the best, unique strategies that you can use is just get your existing patients to refer more patients into your dental practice! Generating more referrals every single month will help you to become more successful in your practice!

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Here’s what the doctors from Smile Staten Island will share to you about the benefits of using free standing inserts as a dental practice act:

As a dental practice act, we have in our practice the “Dental Miracle” free standing insert ad. And we can say that this is the ad that sold us on external marketing and sold us on dental marketing expert Ed O’ Keefe, as well. This ad also taught us that we know nothing about marketing… and that we should leave that to people who do know about marketing! And it just changed our whole mindset. With this, we tested the waters! This is the first piece that we ever did in external marketing. In our office, one patient, who read our free standing insert ad, came in, sat down, and told us about her goals (she actually came in with an estimate from another dental office!). We told her that we want to help her and that we can definitely change her smile! And needless to say, she had no problems with that idea. So, from that one ad and that single patient, we got a $14,000.00 dollar case! And we just didn’t get one patient from it because that was the first time we ran it. As for now, we ran it 6 times throughout this year and this period.

By the time we ran the ad the fifth time as a dental practice act, we got a patient whose name was Ellen, and we just had to ask her: “Ellen, what attracted you to our ad? Because other people would surely just sit and leave the whole thing, and they might as well just toss it! So, what made you call our ad?”. Then she told us: “Well, when I read your ad, I thought I was going to come into your office and have a cup of coffee, and just talk and just be well-relaxed and calm.”. And we said, “Wow, that’s really powerful! How are we doing so far?”. And she told us: “You’re doing really good!”. And there’s more. She told us: “You know, when I got this ad about a month ago, I tried calling about 5 to 6 times, but then I hang up. I could not get to go through with the whole thing. And finally when I saw it again (so that was maybe a month later), something told me I just had to do it!”. So she called us and then that’s when she went to our office!

For the free standing insert ad, we gained 26 new patients, with 7 additional referrals, we ran it 6 times, we had an expense of $11,900.00 for the ad, and our collection to date is an amazing $64,072.75! So the question now is this, “As a dental practice act, would you spend around $11,000.00 to bring in around $64,000.00 into your practice?” And our answer to that is definitely a “Yes!”. And that’s what really sold us on dental marketing expert Ed O’ Keefe and his whole dentist profits staff!

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The dental implant requires the latest dental equipment and technology. The disinfection and sterilization procedures have to be perfect so that there is no infection for the patient. The affordable dental implants are available all over the world and in countries like India the dental implants treatment is catching up.

Dental implants are good and effective for patients who require fixed teeth replacement, which could be single, multiple or it could be a complete mouth with dental implants. The quality of the dental implants is of utmost importance. Naturally the skill of the surgeon who performs the operation should be perfect, and besides, a lot depends upon the oral and general health of the patient.

The prices for the dental implants like the crowns and bridges are available with the dentist earlier and the patient should be made aware about the cost that will be incurred by a dental implant. Earlier dental implants were time-consuming for the surgeon, but today it has become easy and extremely efficient. Today the tooth crown can be immediately placed after the implant placement, and the patient can eat and smile immediately after the treatment.

Besides less discomfort for the patient a dental implant implies that the chair time is reduced. The whole procedure is short and saves everyone’s time and expense, including the patient’s. Because of the immediate function, the effect provides the patients with a sense of gratification.

Medical tourism in India has become popular in the last few years and Delhi has several dental clinics like Dr. Kathuria’s dental clinic that invites patients to get their dental implants with them at a huge discount. You do not have to dream any more about the beautiful charismatic teeth, you can go there and get the best treatment in order to get a beautiful smile.

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Here’s what the dental practice management consulting adviser will share to you about this critical element in your dental practice…

In your dental practice, when you get the patients in your practice and offer them the dental treatment that you have for them, as a dental practice management consulting adviser I would tell you that there’s something called “association vs. disassociation”. So when people have problems and they’re really emotionally affected by them, they’re very associated to the picture as well as they’re very associated to the event. When I got trained in a lot of the mental stuff that I teach my clients, I learned how to cure phobias in just around 15 minutes! And people tell me “Well, there’s just no way you can do that!”. And I tell them, “Trust me, I mean, if you got a real phobia I can help you get over it really quickly!”. So for people who are always having nightmares or those who keep going through the same problems over and over again in their past, the first step in all of it is that I tell them: “I know what the problem is… you’re re-running the same movie over and over again.. but this is the difference: you’re in the movie, and you’re seeing it through your own eyes!” When I work with athletes, the first thing I tell them is that when they visualize, they can’t see themselves on the screen; they got to be in the movie, imagining that they’re playing that thing over and over again.

And it’s the same thing in your dental practice. Just like when you are practicing a case presentation, you don’t watch yourself on the screen doing it… you go inside your head, and pretend like you’re looking through your own eyes talking to a dental patient. That’s good when you’re trying to learn something new or feeling good about something or visualizing your future; getting in the movie, and feeling the feelings. It’s bad when you are experiencing negative feelings that are holding you back, right? So as a dental practice management consulting adviser, I always tell my clients that the first thing we do is we have to disassociate people from whatever is holding them back. So the way you do that is you pop them out of the picture. So say there’s somebody who’s got some mental thing going on, I will say: “Just pop yourself out of the movie!” Also, you have to ask your dental patients questions that associate them to their pains. If you ask questions like: “Why are you not happy about your current situation?”, and with this, you’re creating pains. I want you to associate them until they make the decision for their pains. I want to disassociate themselves from their objections, because I don’t want them worried about the price, when we’re looking out for their overall treatment! So we tell them: “ Set that aside for a moment…”, “ We’ll go beyond that for a moment…”, or “Push that off for now. Let’s talk about this…”. And you can give them this question: “After we’ve gone through this, just tell me what it would be like; and if we went through this whole thing and we got you the goals, what would change in your life?”. With this, it disassociates them from other objections and puts them in the future, and associates them to what we want them to associate with!

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Now, who is Lloyd Irvin? He’s just a regular guy, and his journey first started as a master of martial arts. He’s a world champion in martial arts (specifically in Brazilian Jiu Jitsu) and he has one of the best martial arts team in the country. But it came to a point that his school and business was struggling. Trying to figure out to make things better, he ran to a guy named Steven Oliver, who teaches people in martial arts how to make more money and run their businesses better. So, as he was learning more about marketing, sales, and business, he also learned about the Internet. He went for internet marketing specialized for the martial arts businesses and martial arts school. When he started seeing these opportunities on internet marketing, and how people are making more money in there.. this is something he just dove into. And from meeting Steven Oliver, his school drove extremely well into the top 5 schools in the country, and he owes it to all of what he learned in internet marketing. Now as he went into internet marketing, he also found a place in the industry of internet dental marketing… and became an expert dental practice consultant in the business.

I met Lloyd about ten months ago at a Dan Kennedy event, and I’ve heard a lot of good things about him. I had a couple of people who both within one week said “Ed, you gotta meet this guy Lloyd Irvin!”. And so I did. So I walked up to him in the hallway and introduced myself and we had a really short conversation. Then we parted ways, exchanged e-mails and that night I went online and I typed in “Lloyd Irvin”, and I felt like a complete idiot instantly. When his credentials popped up on the screen, I read that he is one of the first Americans to ever go to Brazil and beat a Brazilian Jiu Jitsu black belt on Brazilian turf! He has a black belt in Brazilian Jiu Jitsu, Judo and Sambo. And to top all of it, he’s also a Brazilian Jiu Jitsu Hall of Famer. So after that Dan Kennedy event, we spent two days together and we’ve been e-mailing back and forth. And on the second day over lunch, he started asking me questions… and here’s the thing: I didn’t know the answer into anything he was asking me! I’ll tell you that I, as a dental practice consultant, am the most studied person you’ll ever meet when it comes to internet marketing, and I didn’t know the answers to the simple things he was asking me that he was doing online. So, I had dedicated myself relentlessly to learn more and more about internet marketing and you’ll see it in my newsletters that I just keep talking about it because I was blind before and now I have like seen the light and I just can’t stop preaching about the stuff that he shares about doing things online.

So, like I’ve said earlier, dental practice consultant Lloyd Irvin is the best man for the job when it comes to internet marketing… especially in internet dental marketing! For your internet dental marketing, he will teach you stuff like SEO (or Search Engine Optimization), which if done correctly, can help you get your website into the top rankings of the search engines in the Internet. He can have your website climb to the top spots on the Internet within a matter of minutes. He will also teach you his magic formula, Traffic + Conversion = Cash, and this formula will help you get the biggest earnings that you can have in your dental practice. Plus, he’ll teach you more secrets for your internet dental marketing business that you’ll never find anywhere else! So, if you ever get to meet Lloyd Irvin, he is literally one of the most fascinating people that you’ll ever meet. If you should literally have the opportunity of listening to anything he says, you should take it as verbatim; you should take it as pure gold. He doesn’t talk a lot, so when he talks, it definitely means something. For me, Lloyd Irvin truly is a master of internet dental marketing… and he can be for you as well!

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Here’s Lloyd’s offer for your Latino dental practice:

As a Latino marketing for dental practices adviser, I have an offer that suits best for your Latino dental practice. This is what I call my “Black Belt SEO Masters System”. With this system, your website will be able to go to the top rankings in the Internet’s search engines. These search engines are Google, Yahoo,etc. As your website will be able to go to the top, it will also get more traffic as well! Now, what is your investment for this one? As an example, I’d like you to think about the value of what 1 good cosmetic patient is in a month in your Latino dental practice. Then if you have that thought about that number, quadruple that, and then multiply that by 12! I assure you that with this system of mine, the amount of traffic (excluding the referrals at this point) that you’d be getting would be really priceless… nothing compares to it!

As a Latino marketing for dental practices adviser, I tell you to take action now! I assure you that everything that we’re doing is specialized knowledge that will be done for you. It is tax deductible, and we’re only going to accommodate 1 doctor per area. Let’s talk about your investment here. You’ll pay $10,000.00 for the set up fee (because everything is already set up), licensing fee, initial video marketing, and also for the search engine optimization. Talking about the payment, you have two options: first option is that you can do 5 separate payments of $2,000.00, or, second option, you can take care of everything today and do one payment… and save as much as $2,000.00! And there is an additional fee of $1,497.00 per month for the ongoing submission, link building, blogging, feeder site building, social marketing, all the Black Belt updates, the things that change everyday to update all of your sites, and also to get everything else that we’ll be doing.

Now, my personal guarantee for you is this: If you don’t at least triple your online dental business in the first 12 months as a direct result of what I’m going to do for you, I will not only refund your money, but also pay you $1,000.00 out of my own pocket for wasting your time! Quite a good investment, don’t you think? So, as a Latino marketing for dental practices adviser, I encourage you to take action in your Latino dental practice and take my offer now, instead of just sitting in the sideline and just waiting, hoping and saying that you couldn’t do it! Choose to take action… and avail of my offer for your Latino dental practice today!

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Here’s what the dental practice consultant is going tell you about Dental Profits and His Coaching Club:

People ask me: “With your coaching club Ed, do you train my staff, and do you train like anybody in my staff to do the marketing?” And my answer to that is “YES!”. We hold fast start trainings, which is for the team; for your hygienists, for your assistants, and also for yourself. And we also have Wendy Briggs ( president of Hygiene Diamonds, and creator of “Whitening for Life”, and she’s one of the smartest people you’ll ever meet ), who gets your hygienists and your assistants helping sell a lot more dentistry for you in your dental practice. And you get that free by being a new member with us! And as a dental practice consultant, we do that because we know that your dental practice and your marketing will be ten times more effective, if your staff is on board, and is buying into what you’re trying to accomplish… and so we do that training for you! We hold two seminars a year, and if you want to get into our Gold membership, we do 4 of those trainings a year; which is great! And those guys and gals really love masterminding together. It’s really an elite group of dentists who are doing just fantastic and fabulous things.

Now, what’s your risk? Now, I hold a 30-day free trial for you to let you “test-drive” my system, and also “test-drive” my coaching club. Get it aggregated into the culture and just dive in… and see if it fits you! If it doesn’t, well it doesn’t fit you. We part ways… and that’s okay. But if it does fit you, well, the better it is! I’ll tell you, as a dental practice consultant, I’m getting testimonials and success stories all the time! And these testimonials and success stories come from successful doctors who are just doing great things in their office! I see people who were two weeks away from bankruptcy and who turned it around! I see people who were doing $40,000 a month, and are now doing $120,000 a month! I see people who were doing $120,000 a month, now doing $250,000 a month! And most importantly, what I see is just a lot of the lifestyle and the choices, meaning, that these people get to do what they want, with the people they want to work with.. so in the process they get to experience a lot of true autonomy… and that’s really what running a successful business allows you to do!

We also have tons of customer service.You can call our office just by any day of the week, and people will be there to answer your questions and support you! And also, people ask me this question as well: “With the marketing, can you guys just do it for me?”. Well, we have some brand new services available; we have a couple of brand new services for online marketing that are now available for you. And we’ve also had direct mail services for a long time. So we get to send out direct mail pieces, new mover programs, birthday mailings ( where we can actually market to people in your area with birthdays, and it’s just another great strategy!). It’s a strategy that a lot of really smart direct response companies utilize, and a lot of people just tend to overlook it. So, as a dental practice consultant, we have all these great ideas and strategies that will really benefit you in your dental practice! So, if you’re interested in our Coaching Club and in our free trial, just go to our dental practice website, and just go ahead and click on there and you’ll get all the details.

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While regular preventive dental visits can be delayed without a short-term downside, significant health problems and personal reasons will not wait for an economic recovery. When emergencies arise and toothaches occur, your dental office should have a public presence to keep your patient numbers on a growth trajectory. Dentists who offer high value services such as Invisalign braces, dental implants, cosmetic dentistry, and smile makeovers should make sure they are the ones these patients will know of when they start looking. Sedation dental marketing is also a way to move consumers who have put off dental treatment because of fear to get the care they need now.

Take these steps to keep your dental office profitable in 2009.

The Best Dental Marketing Plan has THREE Elements

> ONE: Be A Publicly, Proactive, Persistent Dental Practice

Helps you grab the attention of patients and consumers who are not considering dentistry right now  
One of the biggest areas of new dental patient development  
Usually includes a traditional dentistry marketing element or format  
People need to be made aware of your cosmetic and restorative expertise and services
While public marketing is not cheap, done right, dentists can bring in new blood fast
Waiting for referrals, or consumers to think about or searchers is risky in a downturn 

> TWO: Completely Cover Your Current Dental Patients Angle

Patients want others to know about you if you do things well  
This is hardly ever done well – it is often generic, impersonal, and infrequent  
Referrals and smile makeover case acceptance result from effectively communicating value  
Find more ways to connect with dental patients and more formats to ask for referrals
Where you communicate now – add elements that say so meth ing new about you
Referrals still make great patients, but the new landscape requires new methods
Use dental technology to better inform patient of your services and expertise 

> THREE: Network Your Internet Connection: Dental Website

The Web is where your patients, and consumers are, and will be looking for you  
There are a thou sand ways to attract new dental care patients online: spread your wins  
Internet evasion will shrink your community influence, referral power, expertise value
Remember most of your competition is doing one thing, if any, and often haphazardly
Keep adding to your online dental marketing repertoire, weaving in your highest value services 

Downturn Dental Marketing Conclusion

Assertive and persistent public and internal communication is essential for your dental practice to be viable today and long term. Dental marketing is not only a good thing it is the only thing that consistently gets consumers and patients enough information in the quantity, quality, and the right time of day for them to absorb it effectively. To achieve the success you want in 2009, get the marketing you need to reach your revenue goals. 

Commentary by Dick Chwalek, President Niche Dental

> Niche Dental coaching guides you to better, faster, and fit-your-needs solutions.

Dental Marketing and Communication Consultant

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With over 54,000 dental providers in the country to choose from, having access to quality but low cost dental coverage is possible. In 1979, two dentists realized that many people were forgoing dental care due to financial reasons. Together they formed Careington  and convinced a group of dentists to agree to charging  lower fees for their services. As a fully established dental care provider, the member network helps individuals get the dental care they deserve and allows companies the ability to provide dental care to everyone.

In terms of expertise, Careington knows what it is to understand and care for the needs of patients. Which is why as a patient, you can be rest assured that the extensive selection of dental providers have only the finest credentials, and offer dental plans that are not only comprehensive, but are current with the latest procedures. When you couple that with the fee reductions of two to three times larger than other dental plan companies; Careington seems to be the natural choice in dental plan providers.

Even more impressive is that when you become a member of Careington, when you choose the Careinton Dental – 500 series you will have access to discounted vision care as well, for no additional cost to you. The Careington Dental – 500 series was designed with the individual in mind, not the dental provider. It works with you and any person you support in your home.  That means if you are supporting your mother-in-law, she too can be the recipient of dental care. Saving money is always important, skipping out on your dental care can be more than detrimental to your oral health, it can affect your overall health and should not be ignored or let go.

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Dental implants have revolutionized dentistry, making it possible to replace a single tooth or all teeth. Implants are inserted into the jawbone and aremade of titanium (this metal does well in the body and rarely causes any reaction in patients).Dental implants provide greater structural support and last longer than either dental bridges or dentures. They serve as the artificial root to which new teeth are bonded.

Types of Dental Implants

Root implant :-In implant dentistry, this is the most popular form of dental implant. This type of dental implant is very effective and mirrors the size and shape of a patient’s natural tooth. Once the dentist applies the local anesthesia, he or she makes an incision in the gum in order to gain access to the jawbone. The bone is then prepared, and the dental implant is inserted into the jawbone with care and precision. Finally, the dentist stitches the gums and, if necessary, prescribes an appropriate medication.

During the Osseo integration step, which lasts anywhere from three to eight months, the jawbone firmly attaches itself to the dental implant. Once Osseo integration is complete the dental implant is fitted with the new tooth.

Plate form implant :-Another form of implant dentistry is the Plate form implant. This dental implant is ideal in situations where the jawbone is not wide enough to properly support a root implant. The plate form dental implant is long and thin, unlike the root implant, and anchors into thin jawbones. The insertion process is the same as for a root implant, but in certain cases, plate dental implants are immediately fitted with the restoration without waiting for the Osseo integration period.

Subperiosteal implant :- This dental implant method is utilized when the jawbone has receded to the point where it no longer supports a permanent implant. These implants are placed on top of the bone and embedded in the gums, but not in the jawbone as with the other types of dental implants. The dentist applies a local anesthesia, and makes a mold of the mouth and jawbone. From this impression, a dental lab constructs implants to custom fit the patient’s jaw.  The dentist exposes the jawbone and inserts the dental implant on top of it. Over the next month the gums grow up and around the implant. This same type of implant can sometimes be performed in a single procedure with the use of an initial CAT scan of the gum line and jawbone.

Preservation Required

Although patients should always practice proper dental hygiene, this is especially true once a dental implant has been put into place. When teeth and gums are not properly cleaned, bacteria can attack sensitive areas, causing the gums to swell and the jawbone to gradually recede.

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